This Means Your Web Pages Are Your Products...
Make each page of content worthy of your business.
The majority of your site's pages are vital as each page of your site has a chance to be indexed by the search engines. This means Google in the United Kingdom, as it has about a 90% hold on search activity. In the USA it's 61%. You can increase the chances of a page being indexed if you can prove to Google that you have put thought and rigour into your page content. What this means is publishing a page that's providing plenty of unique and engaging content. If a page on your web site isn't indexed, you have not been able to impress Google sufficiently for it to consider your page worthy of being included in their index. Essentially, they do not think its good enough to be viewed by their customers.
Learn From The Competition
You can learn a great deal about what might be deficient with your web site page by taking a look at your competitor's sites. The general standard of the pages you visit will tell you about the standard you will need to achieve and surpass, if your financial position and time permits.
Your Message
A clear message delivered adequately is infinitely better than a bad message delivered well! Having a look at your competitor's sites will assist you in determining how well you'll need to deliver your message. Make sure you are clear on what you will be saying and what you'll be asking your audience to do. Think carefully about what words, pictures and even video would make a visitor purchase from you instead of one of your competition. When you're clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you are a service business you still need to treat every page of your website as if you are going to put it on a shelf for prospective purchasers to view. If the product you place on show looks shabby nobody will purchase it. If the product does not give enough information it's a similar thing.
The Factors That Are Crucial To Google
There are no mysteries to what Google pays attention to and uses. If you do not pay attention to these factors the prospects of your page being indexed are virtually zero. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). The list below contains all the on-page SEO elements that make up a web page. Some are not seen by the human eye but they are inspected by the search engine crawlers and are therefore extremely important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is beneficial if the URL contains words that have meaning. If it does it will have meaning to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives an idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' isn't beneficial yet it's the same page address as the one above, however it is the raw page address. If you are responsible for your page addressing you should ensure the address makes sense to a human and that it reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Like the URL the Page Title is important and it's very definitely a factor that influences how highly a page will rank. The Page Title appears in the tab of the browser. What you want to include in your page title are words that you would like that page to be famous for but at the very same time you don't want to utilize the same sequence of words on multiple pages. It is important you avoid duplicate page titles. Google excludes pages from its index if it thinks multiple pages of a website are similar.
H1 Tag - Regard It As Heading 1
H1 implies to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should provide the reader of the page a very clear idea of what the content of the page is all about.
Meta Description - Your Advert
This is unquestionably one of the most disregarded elements and yet it is one of the most vital. This is what Google will serve up if it thinks your content is worthy of showing in search results. It must be produced with a call to action. If you do not write a Meta Description Google will choose for you what it'll show and this is usually not a good thing.
Image File Names And Attributes
Search engines can't translate what an image is about, they only know there is an image in place. The file name you give to an image assists a search engine work out what the image is about. On top of this the search engines check the alt tag and the title tag fields that can be associated with pictures. These fields provide further opportunities to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
It's a fine balance between having too many words and having too few words. Users are sometimes put off by having to read a lot , however , they will leave a page if they are unable to find enough information. What's clear is that Google doesn't like pages that are light on words. It is very important to organize the words in a way that both keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In summary, as a web site owner you need to regard your web site pages like you would products you are putting on view. If your products look unappealing you can't expect prospects to show interest in them. The same applies for the search engines.
If you would like your site pages to be indexed you have to make sure you give the search engines with what they're searching for from content. If you'd like your internet site pages to be respected by visitors you have got to make sure they can see that you've put some effort into producing valuable content.
Make each page of content worthy of your business.
The majority of your site's pages are vital as each page of your site has a chance to be indexed by the search engines. This means Google in the United Kingdom, as it has about a 90% hold on search activity. In the USA it's 61%. You can increase the chances of a page being indexed if you can prove to Google that you have put thought and rigour into your page content. What this means is publishing a page that's providing plenty of unique and engaging content. If a page on your web site isn't indexed, you have not been able to impress Google sufficiently for it to consider your page worthy of being included in their index. Essentially, they do not think its good enough to be viewed by their customers.
Learn From The Competition
You can learn a great deal about what might be deficient with your web site page by taking a look at your competitor's sites. The general standard of the pages you visit will tell you about the standard you will need to achieve and surpass, if your financial position and time permits.
Your Message
A clear message delivered adequately is infinitely better than a bad message delivered well! Having a look at your competitor's sites will assist you in determining how well you'll need to deliver your message. Make sure you are clear on what you will be saying and what you'll be asking your audience to do. Think carefully about what words, pictures and even video would make a visitor purchase from you instead of one of your competition. When you're clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you are a service business you still need to treat every page of your website as if you are going to put it on a shelf for prospective purchasers to view. If the product you place on show looks shabby nobody will purchase it. If the product does not give enough information it's a similar thing.
The Factors That Are Crucial To Google
There are no mysteries to what Google pays attention to and uses. If you do not pay attention to these factors the prospects of your page being indexed are virtually zero. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). The list below contains all the on-page SEO elements that make up a web page. Some are not seen by the human eye but they are inspected by the search engine crawlers and are therefore extremely important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is beneficial if the URL contains words that have meaning. If it does it will have meaning to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives an idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' isn't beneficial yet it's the same page address as the one above, however it is the raw page address. If you are responsible for your page addressing you should ensure the address makes sense to a human and that it reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Like the URL the Page Title is important and it's very definitely a factor that influences how highly a page will rank. The Page Title appears in the tab of the browser. What you want to include in your page title are words that you would like that page to be famous for but at the very same time you don't want to utilize the same sequence of words on multiple pages. It is important you avoid duplicate page titles. Google excludes pages from its index if it thinks multiple pages of a website are similar.
H1 Tag - Regard It As Heading 1
H1 implies to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should provide the reader of the page a very clear idea of what the content of the page is all about.
Meta Description - Your Advert
This is unquestionably one of the most disregarded elements and yet it is one of the most vital. This is what Google will serve up if it thinks your content is worthy of showing in search results. It must be produced with a call to action. If you do not write a Meta Description Google will choose for you what it'll show and this is usually not a good thing.
Image File Names And Attributes
Search engines can't translate what an image is about, they only know there is an image in place. The file name you give to an image assists a search engine work out what the image is about. On top of this the search engines check the alt tag and the title tag fields that can be associated with pictures. These fields provide further opportunities to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
It's a fine balance between having too many words and having too few words. Users are sometimes put off by having to read a lot , however , they will leave a page if they are unable to find enough information. What's clear is that Google doesn't like pages that are light on words. It is very important to organize the words in a way that both keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In summary, as a web site owner you need to regard your web site pages like you would products you are putting on view. If your products look unappealing you can't expect prospects to show interest in them. The same applies for the search engines.
If you would like your site pages to be indexed you have to make sure you give the search engines with what they're searching for from content. If you'd like your internet site pages to be respected by visitors you have got to make sure they can see that you've put some effort into producing valuable content.
About the Author:
Mark Byers is the M. D of WD4T. Mark has been involved with the web for more than twenty years and specialises in optimising web sites to increase visitors and convert those visitors into customers. In addition to WD4T and it's clients, he also provides consultancy services to a range of digital agencies. Mark has written many articles on strategy and planning, web site design and optimisation.
0 comments:
Post a Comment